Why AI Adoption Stalls, According to Industry Data

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By Erin Eatough, Keith Ferrazzi, Wendy Smith and Shonna Waters

Originally published in Harvard Business Review

Companies in most industries are investing heavily in artificial intelligence: 88% of companies reporting regular AI use. Yet many leaders report familiar frustrations. AI adoption stalls. Performance gains plateau. Employees experiment with new tools but don’t integrate them deeply into how work actually gets done, leaving executives increasingly concerned about ROI.

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